ADVERTISING GALLERY
Below you can view samples of three advertising campaigns I was part of for real clients, one of which was for The Greater Waco Sports Commission. My most recent campaign was for The First National Bank of Central Texas in my capstone class. Our integrated marketing and advertising campaign was actually implemented by The First National Bank of Central Texas. The results were an increase in public visibility and higher customer acquisition, which was the primary goal of the president when our group met with him to discuss the project.
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MY ROLE IN ADVERTISING
Throughout the advertising campaigns that I contributed to, I worked with a small group consisting of 5-6 people. I gravitated toward the photography and graphic design role for the creative side of the campaigns. Additionally, I contributed to secondary research aspects as well as primary research which I then placed into graphs and charts for our clients to easily interpret. In addition to these roles, I played a substantial role in the leadership of our group for our capstone class.